The New Community Rules: Marketing on the Social Web
- ISBN13: 9780596156817
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargo… More >>
Price: $15.24
Rating: 4.5 (18 reviews)
The New Community Rules: Marketing on the Social Web
Although I skimmed the first few chapters of the book, the remainder was helpful in gaining a deeper understanding of the vast number of web 2.0 technologies and their connectivity to each other. I think this is an excellent read for anyone needing a more indepth understanding of utilizing social media for marketing, advocacy and general PR.
Rating: 4 / 5
With hundreds of millions of people using Facebook, Twitter, YouTube, and a multitude of other social media sites, more than a few companies have lunged into the turbulent realm of social media marketing, attempting to attract the attention of countless consumers. There’s one problem, though. Savvy online folk aren’t just consumers. They’re communities.
Tamar Weinberg, a social media guru, understands the dynamics of online communities, and her book “The New Community Rules: Marketing on the Social Web,” clearly demonstrates her vast knowledge of the subject. The book explores how businesses can use social media tools as a vital promotion and communication tool. Specifically, the main emphasis of this title is indeed targeting online communities, researching them, and becoming an active member of and contributor to those communities as part of a social media marketing campaign.
Sounds like a good idea.
“The New Community Rules” begins with a helpful introduction to social media marketing, observing the different kinds of social media. Right from the start, Weinberg points out that social media marketing is most successful with objectives such as bringing traffic to your website, driving relevant links to your website, making consumers brand-aware, and triggering conversations. These accomplishments can then lead to sales, not vice versa.
After introducing the subject, Weinberg discusses the importance of goal setting and strategy: “If you are jumping into the game without being aware of your surrounding and your space, the consequences can be disastrous,” (p. 19). How true. Have a plan, set realistic goals, and please, please understand that this is a long-term commitment. As Weinberg repeatedly emphasizes, social media marketing takes time. Don’t expect outstanding results overnight (although it can happen).
Next, Weinberg covers the importance of listening, communicating, and participation with social media. The bulk of the book, however, discusses various types of social media and how to approach each one. Excellent chapters cover blogs, microblogging (ahem, Twitter), social networking, informational social networking, social bookmarking, social news, and social photography/video/podcasting. Finally, a summary chapter pulls everything together and offers some tips for your social media marketing campaign.
I think I can summarize my opinion of “The New Community Rules” with one word: “wow.” The book is comprehensive, easy to read, interesting, and inspiring. I would highly recommend this guide to any social media maniacs interested in expanding their businesses’ marketing efforts into the world of social media–successfully.
Rating: 5 / 5
This book covers all the basics of using online social tools for marketing. It doesn’t just gloss over things though. The author gives a thorough run-down of the tools that are available at this time. She also gives a clear and concise explanation of how and why to use them.
An example of this is her chapter on social bookmarking. Here she covers the most popular tools, which are Delicious and StumbleUpon, giving an in-depth users guide for each. She doesn’t stop there though – she also provides a very good introduction to lesser known social bookmarking tools. In addition to being thorough on how to use a tool, she also provides information on what it might offer your business or project.
At the end of the book, she helps with strategizing your social marketing efforts. This book is the best book I’ve read on social networking so far.
Rating: 5 / 5
I really enjoyed. Probably, you won’t find no better book than this digital marketing reference title. I recommend for everyone who wants to get inside the web 2.0 world.
Rating: 5 / 5
I have read a good number of books on social media and this is one of the better ones when it comes to combining nuts and bolts with insight based on real in-depth experience. Weinberg is a steeped in social media — it’s what she does for a living, 24/7 — and it shows. Even if you’re into social media there’s likely something you can learn here.
Discussion of blogs, Twitter, Facebook, MySpace, videos and podcasts are to be expected in a book of this title, though Weinberg’s perceptions are cut above the rest. She really gets this stuff and knows how to work the different platforms to achieve desired goals.
The true added value of this text comes from her attention to topics that are somewhat under the radar. She delves deep into bookmarking services (StumbleUpon, delicious, etc.) social news sites (digg, reddit, sphinn, and many more) Mahalo, and other aspects that are not as readily recognized or understood, but can provide the means to supercharge your social media efforts.
Including case studies to illuminate certain points, Weinberg covers a tremendous amount of ground. She makes the point that “social media marketing is a comprehensive effort,” and the same goes for this book.
Rating: 5 / 5