Research and Markets: “Facebook Marketing for Dummies” Focuses On the Strategies, Tactics, and Techniques Necessary to …
DUBLIN—-Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Facebook Marketing For Dummies” to their offering.
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Product Description
A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it.
Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sour… More >>
Price: $106.00
Rating: 4.5 (4 reviews)
Product Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to … More >>
Price: $94.99
Rating: 2.0 (1 reviews)
Essentials of Marketing Research
Product Description
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms.
*Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
*Chapter-Opening Vignettes discuss prominent compan… More >>
Price: $43.91
Rating: 3.5 (5 reviews)
Marketing Research Essentials, with SPSS
In my marketing class, we all have to pick a marketing problem and do research. We have to follow the format on how to conduct the research also. What would be a good topic for me to choose? My topics of interest is finances, future career(s), and sports.
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