Social networking becomes more important to businesses’ marketing
With the push of a button, a restaurant can tell 1,200 people its special of the day. With just one link, a hospital can promote anything from a blood drive to a vaccine clinic. And with enough online posts, a nonprofit can turn a small gathering into a bustling artists’ market.

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Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule #1 – One site or many: While many organizations prefer to maintain their presence on …