Product Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to … More >>
Price: $94.99
Rating: 2.0 (1 reviews)
Essentials of Marketing Research
Product Description
ESSENTIALS OF MARKETING “takes you there”–helping you achieve complete marketing success–by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of lea… More >>
Price: $121.45
Rating: 3.0 (7 reviews)
Product Description
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms.
*Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
*Chapter-Opening Vignettes discuss prominent compan… More >>
Price: $43.91
Rating: 3.5 (5 reviews)
Marketing Research Essentials, with SPSS
Product Description
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make… More >>
Price: $102.66
Rating: 4.0 (6 reviews)
Essentials of Marketing with Student CD
