Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule #1 – One site or many: While many organizations prefer to maintain their presence on …

Your mother always told you to write thank you notes. Little did she know how important it could be to your business today. A hand-written thank you note could do more to bring in repeat business than any other marketing tool.

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