In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

Bank marketing campaign on thin ice: VANOC
Vancouver’s Olympic organizers say Scotiabank is offside for trying to associate with the 2010 Games through its latest marketing campaign even though it is not an official Olympic sponsor.

Read more on CBC via Yahoo! Canada News

The best mortgage marketing campaign needn’t be complex or costly. You can implement effective mortgage marketing ideas easily – especially when you remember the three golden rules of marketing.

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