Seth Godin: Sliced bread and other marketing delights
www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill …
splendid!
Fuck marketing.
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not.
someone needs to flush this turdball, seth godin down the toilet where he belongs.
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why does anyone listen to this turdball? He’s a fraud
Guru!
Coming up with the next iteration of the “world’s biggest ball of yarn” doesn’t seem that groundbreaking.
And there was a mustard revolution… Grey Poupon.
Great insight!
With regard to how ideas spread; The Tipping Point (book),
new niche markets and marketing – nichethoughts. com
why he dressed like steve jobs?
yes, i guess what i do not like is advertisement. product placement is idiotic.
if i need something, i go and get it… but i do not like to be told what i need.
agree with you, there is a difference
cheers..
Bill was in marketing himself by the way he presented himself in his acts. Clearly you understand the joke behavior behind how he talked about marketing. There is really two different kinds of marketing, those that inspire and those that require. What I mean by “require” is that, it doesn’t require you to do anything but be a consumer machine. Inspiring is kind of like what this TED guy does. Hes not telling you to rip off people, hes telling you to take a chance and be unique. There is a dif…
this video… is remarkable
if you are in marketing… kill yourself.
-bill hicks
Who spreads an idea the best wins. I heard of this before. It is called meme warfare.
TV and Mass media is controlled by corporations. So ideas that could benefit humanity could not be spread because of TV censorship. The only ‘ideas’ spread through mass media is just advertisement trash which is a fucking shame.
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Get your ideas to spread like butter that you can put on sliced bread….
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Contradiction? When doesn’t he contradict himself? Who hasn’t at times?
Ad distribution has dramatically changed with the popularity of the internet (which is changing the “tv industrial complex”). The message is still the same though – with this product your life will be easier than it is, you will be happier, you will be different and “cool, or you will be accepted.
I feel he contradicts himself throughout this lecture. I think the main point he was trying to make was that you can no longer mass spam the nation with non-valuable products, because the consumer now has some control of ad/content distribution, yet he makes no mention of this. His main point seems to be that products need to be “remarkable”, or good, or of quality. Yet there have always been these markets (Sharper Image, Eddie Bauer..etc.).