Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
- ISBN13: 9781884956850
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social… More >>
Price: $9.43
Rating: 4.5 (23 reviews)
I read this book to expand my reading from Blogging to Social Media (blogging, podcasting, LinkedIn, Facebook, and Twitter… among others).
I thought one of the main values of this book is its currency – it was published in 2009.
It was a good, broad overview of the different tools & sites available. I would agree with the statement on the back of the book, “Secrets of Social Media Marketing isn’t intended for the 10 percent of marketers who are on the leading edge of this phenomenon. It’s for the 90 percent who are still trying to figure out how to start.”
I personally didn’t like the way the book was organized. I think the chapters could have been grouped together in parts to give more structure. I also think the chapter titles should have been more declarative.
That being said, I really enjoyed all the case studies and anecdotes. They made the book pleasurable and easy to read. I also appreciate Paul’s perspective as a IT Journalist rather than a Professional Marketer.
Even though I have been fairly critical in this review, I am going to order Paul’s “The New Influencers” book
Rating: 3 / 5
What you don’t know who Paul Gillin is ? If not it is time to learn. Mr. Gillin is the Guru for the use of Internet based social media.
In discussing his newest book I can safely use a very common phrase “you will learn everything you need to know” about interactive media and most of all how to use it to your advantage and fully. I defy anyone to find any topic or Website or technology related to social media today that is not included in “Secrets of Social Media Marketing.” Let me save you some time. There aren’t any. He covers the field completely.
If you are new to marketing yourself, your company, organization or cause on the Internet this new book is the indispensable guidebook you do not want to be without. If you are an experienced hand Paul Gillin’s book is the tool you need to benchmark yourself against the best and find out IF you are really doing it as well as you think you are.
I could wax on and on about this brilliant Internet age sage but all I will do is delay you from placing your order. Do yourself and the larger world a favor do so right now right here and within days you will be smarter than anyone you know about fully utilizing the Internet as a communications platform.
Let me close by relating the challenge Mr. Gillin concludes his book. He recommends take one of your good ideas. Probably one of many you have thought about but never done anything to develop it. Use it as the basis for a simple Website, or blog. Apply all you will learn from carefully reading “Secrets Of Social Media Marketing.”
Mr. Gillin is confident as you should be that with his book as your personal consultant you will do very well indeed. If that is not an absolute guarantee from Paul Gillin certainly consider it a guarantee from this very impressed reader who is going to do exactly what Mr. Gillin recommends
Rating: 5 / 5
Gillin shows that community creation, social networking needs to be a strategic part of product marketing. No matter what kind of product it is – consumer, B2B, technology or consulting it is vital to formulate and maintain a social network strategy. The community delivers in the long term. This book covers a lot of short case studies on success and failures in the market place when it comes to this sort of thing and its best to learn about these before venturing out and making assumptions on how simple it can be. Overall I found this book had a nice flow, coverage and it was very easy to read and I really enjoyed it!
Rating: 4 / 5
This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from making the case for the marketing campaign, to content, audience engagement, and success measurement. Being that it was published in 2009, the tools highlighted are still current, and more importantly relevant. It’s also a quick, easy read that even the technologically inept could follow.
Rating: 4 / 5
Paul Gillin gives some excellent information in this book that will no doubt make your nonprofit social media outreach the most effective it can be . There are a lot of practical “handles” for getting the most out of social media. He breaks down which social media tools are good for which business outcomes. There are articles and case studies from social media experts. The book is peppered with “secrets” you can use to give your organization a competitive advantage in social networks. This is a book I plan to keep in a handy location for future reference.
Rating: 5 / 5