And digital marketers ignore this elemental rule at their own their hazard. Do they sell the best hamburgers in the world? No, they do not. However, one thing they’ve got absolutely right – and this company spends huge amounts of cash coaching its staff to get it right – is buyer service. This company treats the buyer service aspect of its business with the status it merits. ) * Give-aways, freebies, contests, valuable guarantees, trial use, buy one – get one free, referral systems and loss leaders are used to draw in client attention. ___________________________________________________________ ONLINE : spot the net likenesses with these existing bricks and mortar promotional strategies here? Lots of these offline promotional methods are now becoming common fare on the net. This is known as excellence in consumer service.

Kenneth Doyle – e*Analyst loan officer tools ___________________________________________________________ “If you have not worked this out, you shortly will. Loan officer tools. There’s a ton of Foolishness zapping around in cyber-space.