Who is your customer? How can you market? Will you call, mail, set appointments or employ a walk in approach? Be cautious with the walk in approach as many companies don’t permit soliciting. You may just wish to drop off info and chase up with a phone call. How did you outline your average customer? What was your guess of total market size? What territory did you plan to service? You may want to make a table for the following : Product / Service – list your product ( s ) or service ( s ).

What’s your competitors doing.

? How are they marketing? What services do they offer? How do their costs compare to yours? Some of the paths to establish this info is to chat to prospects who are now using your competition service or products.

It is a jungle out there, so know and use your terrorist promoting strategies. Jay Conrad Levinson wrote the book that kicked it off, the well-liked terrorist selling series. One more popular and profitable method on Levinson’s list is the educational article. Articles are written to tell, to teach, and to help folk solve problems.

It is well accepted that buyer confidence is the #1 factor inspiring buying decisions. Ask them, “How am I able to offer and deliver similar things my rivals do – or better?” Get and study your competition literature, as an example, promotional materials that outline price, what services they offer, products they are selling, for example. Read the local papers and papers in the area the competition is found.

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