Mortgage Brokers – your thoughts on live lead transfer marketing?
My company is considering a marketing campaign in Calif. involving live phone transfers. It is expensive to participate, so I am trying to determine what value others have seen in this marketing. Any thoughts are much appreciated.
I have used this in the past. From both management and loan officer prospectives, it is awesome! Management is not wasting money on leads that get cherry picked or never called….Loan Officers have that “few and far between” opportunity RIGHT NOW, not 2-3 days from now. With the market being as it is, anyone in mortgage would LOVE the opportunity to get a warm/hot call.
I relocated and had to leave the company that had this. I loved it so much that I hired my own telemarketer, purchased lead lists, she sat in the next office, and conducted my own live transfers. My penetration went up well above 90%.
Good Luck!!