Marketing Research
Product Description
A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it.
Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sour… More >>
Price: $106.00
Rating: 4.5 (4 reviews)
I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.
Rating: 5 / 5
This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology.
Rating: 5 / 5
Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work.
There are two areas I would like to see improved upon in future versions however:
1) Have closer editing and copy proofing. There were far too may grammatical errors.
2) At times the author(s) used terms or names/labels that weren’t already defined or described, so it left me having to stop reading and go back for a precise definition so that I could understand the intent being covered at the point in the text.
Other than that, well worth the read and investment. I still have it on my shelf and refer back to it when needed.
Rating: 4 / 5
I found the authors put in a lot of extra wording where it really wasn’t needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.
Rating: 4 / 5