Marketing Research Essentials, with SPSS
Product Description
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms.
*Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
*Chapter-Opening Vignettes discuss prominent compan… More >>
Price: $43.91
Rating: 3.5 (5 reviews)
Marketing Research Essentials, with SPSS
I ordered this book with a courier deliver at September 17. 2008. Today it is Oktober 19. 2008, and i have still not seen any sign of the book. I have already finished the purpose i needed it for, so it wouldnt help me much if it arrives any time in the future either….
Rating: 1 / 5
I had to buy this for a class and haven’t really read much of it. I found it to be really dense and I didn’t really have the patience to read it all, but what I did read was good. So if you are really into marketing research and have the patience to read a marketing research textbook, this is a pretty good one.
Rating: 4 / 5
There’s great information about surveys. The samples, examples, and the descriptions of different methodologies are quite useful. Some chapters are easy to read, but a few are difficult to follow because of the writing style. I installed and used SPSS (trial version is on the CD) which worked just fine. If you’re interested in the detailed statistical analysis, there’s information about that too.
Rating: 3 / 5
GREAT SHIPPING, PRODUCT GOT HERE VERY VERY FAST, AND THE BOOK WAS EXACTLY AS STATED
Rating: 5 / 5
Good marketing research book. It covers all the main topics with extreme clarity. I’d recommend it to anyone who wishes to have a deep overview on this subject. After reading the book you can both do research yourself or if you are in a management position gain a better understanding of the available opportunity in this field.
Rating: 4 / 5