Marketing Metrics: 50+ Metrics Every Executive Should Master
- ISBN13: 9780131873704
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from various perspectives, maximize accuracy, and “triangulate” to optimal solutions. Their comprehensive coverage includes measurements of promo… More >>
Price: $22.50
Rating: 4.5 (29 reviews)
Marketing Metrics: 50+ Metrics Every Executive Should Master
It’s still early to rate as I just got the book, but it’s definitely valuable.
Rating: 5 / 5
this is very important book. every marketer must read and learn it very well…..
Rating: 4 / 5
While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.
Rating: 3 / 5
An excellent book with a small error on P. 191.
Direct Product Profitability ($)= Gross margin ($) + Direct product costs ($). Here, the “+” should be “-”.
Rating: 4 / 5
I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach.
I also liked the newly released book, “Value Acceleration” by Mitchell Gooze and Ralph Mroz and think it should serve as a companion to this book in terms of truly identifying how marketing and sales can successfully work together and in terms of lean process, keeping the global competitive edge way beyond metrics.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Rating: 4 / 5