how can i prepare marketing strategy for a mortgage broker company.?
A pratical marketing strategy for mortgage company inunited kinhdom
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Consider a direct marketing strategy which focuses on prospective mortgage broker customers, rather than a general marketing strategy that uses a shotgun approach. A direct marketing strategy uses your client’s money more effectively by giving you a better ROI (Return on Investment).
An excellent British source book is “Managing Direct Marketing” by Philip Mounsey and Merlin Stone. (Croner Publications Ltd., Tel: 081-547-3333)
You might also want to look at the direct marketing blog Direct Marketing Creative Generator which offers lots of free ideas — a new selection every week. It’s written by Martin Gross, formerly of Ogilvy & Mather, and a well known consultant (“The Direct Marketing Idea Book”)