Global Marketing Management
Product Description
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether… More >>
Price: $120.00
Rating: 4.5 (13 reviews)
what are the ideal set of properties that effective market segmentation should possess. Why this element are necessary in global marketing process.
Rating: 5 / 5
The people that I ordered from were useless and the sent me another book that is incorrect !!!! Dont do it people….
Rating: 1 / 5
I’m studyng Marketing in my country, and is very dificult to me to read this book in english, you can get it in Spanish ?
Rating: 5 / 5
Editora Atlas in Brazil is the publisher of Kotabe/Helsen’s Global Marketing Management. It is a great translation.
Rating: 5 / 5
This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Truly a great insight on how strategic trajectory differs from country to country. HP
Rating: 5 / 5