Essentials of Marketing
Product Description
ESSENTIALS OF MARKETING “takes you there”–helping you achieve complete marketing success–by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of lea… More >>
Price: $121.45
Rating: 3.0 (7 reviews)
An Overview of Marketing , The Marketing Environment and Marketing Ethics,Consumer Decision Marking
Rating: 1 / 5
My book came almost a week late after I paid for two day shipping. On top of this the books has minor damage from shipping which I was very disappointed in. My book sat at the UPS center from Thursday to Monday instead of being shipped as promised. I’m not sure if I will continue to use Amazon in the future or not, time will tell.
Rating: 3 / 5
I ordered this book on line for class and received it within the expected timeframe. The description of the book’s condition was accurate, and there were no surprises. I really appreciated the email from the seller when the item was shipped.
I would order from this seller again.
Rating: 4 / 5
Not wild about this book. Thoughts don’t seem to follow a linear fashion. There seems to be a lot of looping around and unnecessary fillers. I found myself drifting off and losing sight of the concept. I think the subject is interesting but I wish my instructor had chosen a better book.
Rating: 2 / 5
I am certain that any professor who recommends this book is a sadist of some sort. The book is a laborious read, more so than any other textbook I can remember. At times, I’m positive Lamb is merely dawdling and filling up pages to reach some sort of 30 page chapter quota.
The pro is that there are many things covered in the book, and very extensively. The con is that it is much too extensive, my classmates and I found ourselves skimming through things that were just not necessary. Things that can be explained in a small paragraph at most, take up one and half pages. The authors tend to go on, piling up with multiple facts and situations to the point that the reader no longer remembers what was the purpose of the chapter. And definitions and concepts explained can be easily rewritten to communicate better to students.
Another problem is the lack of a chapter summary. In a book this tedious and wordy, it would be extremely helpful to quickly review and refresh everything in the chapters. The authors should have taken their own advice and researched their market, asking what students want, and how to speak to them, because this book is filled with terms and explanations that need clarification.
Rating: 1 / 5