Essentials of Marketing with Student CD
Product Description
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. Focus of Essentials of Marketing has always been on how to make… More >>
Price: $102.66
Rating: 4.0 (6 reviews)
Essentials of Marketing with Student CD
This rating is not about the book itself because I haven’t read it yet.
The delivery time was worse than expected, at the far end of, or possibly beyond Amazon’s delivery estimate. (Ordered 3/9; Delivered 4/2)
And even worse: The book is not the book shown in the picture. It is indeed the 11th edition (as stated in the description) but it is the “International Edition”, “For use by students outside the United States”. (The description didn’t mention that this was the international edition.)
So those are the reasons why I give it 2 stars— which has nothing to do with the content of the book, and all to do with Amazon.
Rating: 2 / 5
Overalll, the quality of the book was okay. I should have paid extra for faster delivery. It took about 6 business days for the book to arrive.
Rating: 4 / 5
Book was in fantastic shape, got to me very quick as well. Good seller who responded to an inquiry I had within about 12 hours. Will buy again from them.
Rating: 5 / 5
The book is easy to read, well organized, and provides a good overall survey of the subject. It contained a wide range of learning tools, including case studies and real-world examples.
Rating: 4 / 5
I received this book in a very timely manner and the book was in good condition. Usually when i order text books it takes a very long time to receive. I received this book within a week. I am very grateful for the sender. Sender even wrote me a thank you note and placed it in the book. That made me very happy to receive my book in a timely manner and that the sender took time out and personalized a thank you. Very perfessional and considerate. I would purchase from sender any day and i recommend others buy from sender. Thank you sender!!!!
Rating: 5 / 5