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Essentials of Marketing Research

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Product Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to … More >>

Price: $94.99
Rating: 2.0 (1 reviews)

Essentials of Marketing Research

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Posted by Editor on Sunday, January 31, 2010 at 9:10 pm 
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Comments

One Response to “Essentials of Marketing Research”
  1. E. David Ferriman says:
    January 31, 2010 at 10:49 pm

    This book starts off good, then gets tech heavy and pointless. I got it for school and still couldn’t finish it. The last chapter is the best, and maybe the only one worth reading.
    Rating: 2 / 5

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