Dark Knight – Viral Marketing Campaign
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles
This isn’t a false reality. What are you trying to get at with viral marketing? This was a real life event that took place and in no what way had anything to do with promoting the movie…
Its amazing how the world of viral marketing can impact society so much that people would respond to a false reality. Honestly, it’s scary how so many people can get involved and follow what a fictional character can tell people to do to promote the movie.
It truly was, just wish I could’ve got involved like those in America. Here’s hopin the sequel (Pray there will be from Nolan) will use similar methods.
God, i remember the revealing of that image, the first image of The Joker. I couldn’t tell you how great it was in words.
that is truly incredible……i heard iron man 2 is doing a version of it now….whoever came up with that idea is truly a marketing genius…..im speechless!! the dark knight should have went down as biggest movie of all time only for recession. such a shame because it truly deserved it
Dude that is so fuckin awesome!
it proves how much of an impact Joker and that movie had on people before the movie even came out!
this brings back memories. that campaign was fucking amazing.
Wow, they are crazy
What do you mean nice try?
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Nice work. keep it up. gfh